Hvordan motiverer vi mennesker til at gøre det, vi gerne vil have dem til? Dette spørgsmål er sat i fokus i Susan Weinschenks nyeste bog, der udkom i foråret 2013.
Amazon.co.uk præsenterer bogen på denne måde:
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.
Bog: “How to Get People to Do Stuff”
Forfattere: Susan M. Weinschenk
Tid: 19. august 2013 klokken 19:30
Sted: Hos Peter på Frederiksberg