Book: “The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs.” 2020. Pages: 320.
Author: Jim Kalbach
Time: Thursday the 27th of May 2021 at 15:00 – 16:00.
Place: Zoom. A meeting link will be sent to participants prior to the meet-up.
Meet the author: Jim Kalbach has kindly agreed to join us from 15:00 – 15:30 to present his book and answer questions from his readers.
Summary: The jobs-to-be-done (JTBD) approach tells you how to create products that people will buy or subscribe to. This book is not only about solving problems but also about finding the right problem.
Read more: https://experiencinginformation.com/
Write a comment below if you want to join.